The L’Oreal firm has launched the first “ecosalón” in Madrid to train more than 8,000 “ecopeluqueros” in 2011.

Nowadays, a hairdressing salon that works at full speed consumes a lot of water and electricity every day and produces a lot of waste. To solve these environmental problems, the L’Oreal firm has launched the first “eco-salon” in Madrid to train more than 8,000 “ecopeluqueros” in 2011.

The objective of the “green academy” is that the students who come to learn hairdressing or improve in the profession, are also instructed “in how a sustainable hairdressing should be and in what measures they should take in their daily work so as not to damage the environment environment ”, explains Rosa Ramos, one of those responsible for this initiative.

What should a sustainable hairdressing look like?

The “hairdresser of the future”, as Ramos defines it, is “entirely built as materials that respect the environment”.

Already in December by the hand of Davines we published some ” Guidelines for achieving an environmentally friendly hairdressing salon “.

Furniture and flooring have been made with ecomat, a material made from recycled plastic and olive pits; The partitions are panels made with cellulose fiber obtained from recycled paper, the ceramics and paint are photocatalytic (much less polluting), the low consumption light bulbs, the wood with the FSC sustainability certification and the different metals used are also recycled.
In addition, the academy is heated through the application of the so-called “solar cold”, a solar panel technology that generates energy to provide heating, cooling and sanitary hot water.

We have limited the consumption flow of the 14″ washing units “we have to 6.4 liters per minute, and all the water we use to wash our hair is collected by a system that takes it to a kind of filters that clean it to return it to be used in toilet cisterns, “says Ramos.

The water recycled by the filters has a special role in the living room, whose transparent floor allows you to see how it passes clean to the bathrooms for reuse.

With regard to energy saving, the hairdresser has a system whereby hair dryers and irons – which consume 80% of the electricity in a hairdresser – turn off instantly when they are not being used.

However, one of the most striking environmental management actions of the hairdresser is its recycling system, articulated through containers integrated into the furniture, “with perfectly marked holes that serve the apprentices to classify all materials they dispose of.”

Juan Carlos del Olmo, Secretary General of WWF, an NGO that does intensive work with companies to be respectful of the environment, has congratulated the cosmetic company for its initiative and stressed that he hopes that “it will have a dragging effect so that other companies in the sector follow the same path “. ” Leading companies have to invest and dedicate efforts to be responsible with the environment because that will give them a reputation and an environmental prestige that consumers value more and more “, he concluded.


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