Volvo Launches Polestar, Its Own Electric Car Brand

Volvo launches Polestar, its electric car brand

Polestar will become an independent brand under Volvo’s parent company, with which the electric cars of the Swedish company will be identified: a great bet on the electric cars of the Swedish multinational.

PoleStar will be a step forward for the development of new premium electric cars, which will be a part of the EV market: the CEO of Polestar will be Thomas Ingenlath, Volvo’s current head of design, to ensure independence, between Volvo and Polestar. The big goal of the new Swedish brand is to do things like Tesla, which to date is the number one brand in the world of electric vehicles, both in terms of sales volume and technological development.

Volvo will continue to develop sports versions with the traditional engines and for now we can only imagine or guess, what will be the strategy of PoleStar, which will be officially announced next fall: the new electric brand will most likely be associated with Chinese manufacturers, which it would be the icing on the cake after years of working shoulder to shoulder with partners from the Far East.

The first Polestar will be a 600 hp hybrid coupe.

Polestar hopes to launch its first car in the coming months: it will be a hybrid sports coupe, and they want it to stand out both aesthetically and technically. With 600 hp of power, it can be a statement of intent on the part of this new brand.

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